July 2014

Individual sports sponsorship in marginal sports – what it takes

  Sponsorship is not about the athlete: it is about the sponsor’s product, service and brand. The truth is that the sport itself doesn’t matter too much. If we are talking about individual sponsorship to an athlete involved in an activity mostly unknown to the public, it should be obvious that the potential sponsor cannot […]

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Again about the golden numbers – keeping powerlifting boring and kosher

(read “Numbers” before)   One day I calculated the safe time for alternating squat rounds (flights A and B), the time required to change the equipment on the platform for the bench press rounds, plus all that and the deadlift rounds. I summed the operational arrangements time and came to the “golden” number of 30

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