communication

Crazy dialogue with outsider explains autotelism and sport

‘- Young man, would you care to explain to me why you are lifting those weights – Sure ma’am, no problem: this is an autotelic activity, which means those who engage in it do so motivated by a self-referenced end. In other words, the purpose of lifting is itself. Did that help? – A little …

Crazy dialogue with outsider explains autotelism and sport Read More »

The construction of false conceptions in the fitness industry

I collect fitness newsletters. I do delete about 90% of them, but some, which either seem different or very representative, I move to a file I named “MARKETING STUDY PRIMARY SOURCES”. I think at some point I wanted to study them, but they are not methodologically sampled, I can’t correlate their strategies to actual corporate …

The construction of false conceptions in the fitness industry Read More »

The outrage game

The outrage game. It goes like this (and we’ve all been guilty, at some point): ORIGIN: a fight, a lift, a meet Outrage wave 1: proficient and experienced outragers come out with one or more outrage claims (“high squat”, “no standards”, “bad judging”, “talks shit”, “coward”, “shitty striking”, “shitty grappling”, “poked his eyes”). Seconds later, …

The outrage game Read More »

Ecdysis: reclusion before change and rebirth

Growth is inevitable. A living organism will grow or mature through time. Nothing can stop that. Whether it is healthy growth or stunted, mutilated, malformed growth, it will happen. It happens to all of us. Invertebrate metamorphosis, ecdysis in particular, is a rich source of metaphoric thinking about our growth. So let’s dive and swim …

Ecdysis: reclusion before change and rebirth Read More »

The gym as the home: Brewhouse Barbell

This article is a case study partly based on ethnographic analysis about a strength training gym. The goal here is to explore the concepts related to “homeness” on the choice of the training environment. It sets the ground for subsequent essays on alternative training settings and facilities and the concepts involved in their evolution. This …

The gym as the home: Brewhouse Barbell Read More »

Some safety guidelines for female athletes in social media

Don’t accept friend requests from people hiding behind a nickname. Those who use a nickname but do have a name usually identify themselves as, for example “David “The Terminator” McCarthy”. Someone who is just “The Hulk”, or “I’m Fucking Awesome” may be hiding something and you might not want him in your friends list. He’s …

Some safety guidelines for female athletes in social media Read More »

Communication crisis and how it affects strength and conditioning

A crisis of meaning, goals and time management fueled by inefficient communication. You have been programmed to read no more than 140 characters, with an optimum length of …. *===*===*===*===*===*===*===*===*===*===*===*===*===*=== (you have stopped there) 80. You will only go beyond this if there is a clear provocation, scandal, insult or controversy. It affects everything. Small …

Communication crisis and how it affects strength and conditioning Read More »

Scroll to Top