equipment

Guidelines to send news/material to my content production at Powerlifting Watch in case I don’t find you first

DISCLAIMER: you don’t HAVE to do this. I try to comb the web as best as I can to find you. However, if I don’t and you wish to be part of one of the series bellow, please download the files and get back to me. I have much interest in your content and maybe …

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Into the mind of the coach: Richard Ficca

(Read the other interviews – links at the project’s page, “Into the mind of the coach“) Please tell us something about yourself: where and when were you born and places you lived. Where do you live now? I was born and raised in Tampa, Florida.  Between college and the US Military I have also lived …

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Seven wrong reasons to get a new gym membership

I will conquer the perfect body That is listed among the main reasons for losing members at gyms. He or she will enroll after digesting gigabytes of advertisement (and indoctrination) about some ideal shape. That is what I call “formolatry” – the idolatry of an unhuman shape. It doesn’t exist, it has never existed and …

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Into the mind of the coach: Jason Manenkoff

(“Into the mind of the coach” – all the interview links) Please tell us something about yourself: where and when were you born and places you lived. Where do you live now? I was born in Queens NY in 1982. I grew up in Rockland County New York. For those that don’t know, Rockland County …

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Gainz with just a barbell and a bench

Marilia Coutinho and Antonio F Bruno Last week Marilia told a bodybuilder friend about the Powerhouse (her home gym). But don’t you have at least a pulley? No… no pulley Dumbbells?… No, no dumbbells. They are on my list for soon, but I don’t know when soon will be. So he came to visit and was taken …

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The value of neutrality and allegiance

This article needs to be contextualized within the themes I have been exploring in sports marketing in general and sponsorship in particular. I have recently claimed that in small economic niches, potential sponsored property has a limited value to the company if traditional property / rights holder / company relationships are observed. I also claimed …

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When raw or equipped are not really choices, but health decisions

  This is another of those potentially boring articles based on reason, as opposed to passion. Beliefs concerning the superiority of one form of lifting over the other have been addressed by various authors. The idea that raw lifting is a return to the roots of the sport has been debunked, as historians of the …

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Follow the knee wraps: John Inzer, Shawn Lattimer and “giving back to the sport”

It became a kind of tradition: whenever I’m in the North East Coast, I drive up to NJ and spend an afternoon with Shawn. We’ve been digital friends since 2006 and he was actually my first coach. In 2011, in one of these visits, he picked up a large bag and said: “here, John Inzer …

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