fitness industry

How to Dance Your Way to Fit This Summer – guest post by Wendy Dessler

Beach season is fast approaching, which means it’s time to bust out your summer shorts if you haven’t already. Like plenty of others, you might want to shed some winter weight to look your best in the warmer weather this year. Unlike many others, you’re about to be let in on a little secret. While …

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The construction of false conceptions in the fitness industry

I collect fitness newsletters. I do delete about 90% of them, but some, which either seem different or very representative, I move to a file I named “MARKETING STUDY PRIMARY SOURCES”. I think at some point I wanted to study them, but they are not methodologically sampled, I can’t correlate their strategies to actual corporate …

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The fascinating “potential”

and the self-set trap for coaches, professors, advisers When I started having to supervise students, I was just slightly older than most of them. Sometimes younger. It took me less than one year and a half to untangle the mess of ideas that involve what we consider “potential” in a student: erudition (how much organized …

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