sports marketing

5 Ways to Recover from Training – faster (their list and my list)

This is from the series “using shallow marketable titles” to show there is much more to it than what is shown in these low content articles. I just copied a title that a lot of marketing-successful authors are using to suggest a more critical perspective on the theme of recovery. This is not intended as a …

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Meet Doug Williams and how he started Lift for Kids’ Sake

  Doug Williams is a nurse who lives in Brockville, Ontario in Canada. Here he tells about how he became involved in the “Lift for Kid’s Sake” charitable initiative.   I have been a board member of Big Brothers and Sisters for about 7 years. In my first few years I felt quite unavailing. Yes, I …

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The Instagram toilet thoughts #3: about mental toughness

* The lists of “how to achieve mental toughness” and pictures supposedly associated with some idea of mental toughness seem to be increasing on social media. I wonder if they are a development of the “no pain, no gain” bodybuilder motto, that became a bit old and faded * Some people offer courses on mental …

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The Instagram Toilet thoughts #2: Be careful with anthopocentric biological metaphors: they are usually wrong

* the number of lion pictures associated with the values of aggressiveness, leadership, hunting behavior, taking action leading a group, moral superiority, etc., is amazing. I’d say everyday, in three toilet sessions (you know what I mean), there are at least three lion picture in a five minute scroll * take a moment to read …

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The value of neutrality and allegiance

This article needs to be contextualized within the themes I have been exploring in sports marketing in general and sponsorship in particular. I have recently claimed that in small economic niches, potential sponsored property has a limited value to the company if traditional property / rights holder / company relationships are observed. I also claimed …

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A note to sponsored property and sponsoring companies

* sponsored property: athletes, coaches, events, etc * sponsoring companies: companies that acquire sponsoring rights to a property through a contract with the “rights holder”. I am especially addressing the small, almost amateur companies who can’t even afford a marketing department Companies: you really need to learn the difference between sponsored property, salesperson, rightsholder and …

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