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- Because you must justify your sponsors’ investments. Then you really must do it in a report-like fashion, showing it’s no bullshit, that your numbers, as compared to international standards (real ones) hold, etc., without making it boring as a corporate or academic report;
- Because you want to attract more partners/sponsors and you need to showcase yourself;
- You need to do it AFTER you actually have proof of such achievements. No promises.
- You do it because you want your public to go on reading your stuff and consuming your products. In other words, you broadcast your achievements as a proof of authority: you’re not just theoretical blabber, you actually went there and got under the bar (and lifted a damn decent weight);
- You want your students to take you seriously and do what you recommend, read what you suggest and adopt a critical attitude towards information. This is tricky: if you don’t do it right, you become another guru and you actually shoot yourself in the foot (unless you WANT to become another guru, in which case you are a despicable opportunist);
- You DON’T want to broadcast yourself to be accepted or loved: you won’t be. You will be envied instead. If you’re not only successful, but also careless about the “nice games”, then get ready to be hated.