ethnography

The tragedy of lipservice trans-disciplinarity: writing about sports without having ever been there

By: Marilia Coutinho (@marilia_coutinho) and Eric Brown (@oracleofihop)   A few weeks ago, the two of us were discussing a topic related to fitness management, with implications to marketing and sales: client retention and untapped reserve. Let’s take a look at the physical structure of most conventional gyms: there is a strip of “cardio machines”, […]

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