A note to sponsored property and sponsoring companies

communication, culture, high performance @en, sports marketing, sports sponsorship / Por

* sponsored property: athletes, coaches, events, etc * sponsoring companies: companies that acquire sponsoring rights to a property through a contract with the “rights holder”. I am especially addressing the small, almost amateur companies who can’t even afford a marketing department Companies: you really need to learn the difference between sponsored property, salesperson, rightsholder and […]

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Into the mind of the coach: Lord Elliott

coaching, communication, culture, high performance @en, method, performance @pt-br, powerlifting, strength training @en, training methods / Por

(“Into the mind of the coach” project – all the interview links) Please tell us something about yourself: where and when were you born and places you lived. Where do you live now? Many people are always intrigued by my name or what it stands for. I get a balance of good reactions and bad

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Para a galera do Brasil

powerlifting / Por

Eu tenho uma porção de boas notícias e algumas explicações a dar: Eu continuo escrevendo e falando português, logo abaixo explico onde e como. Nos meus canais principais, no entanto, eu tive que fazer uma opção: em primeiro lugar, ninguém tem tempo para escrever profundamente e se traduzir. Tradução consome quase tanto tempo como a

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Into the mind of the coach: Jay Ashman

coaching, planeamento competitivo, health, high performance @en, mental health, method, other sports, performance @pt-br, sports psychology @en, strength training @en, technique, training methods / Por

(“Into the mind of the coach” project – all the interview links) Please tell us something about yourself: where and when were you born and places you lived. Where do you live now? I was born in Reading, PA and moved around quite a bit for career and personal reasons. I spent a lot of

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Nutrição esportiva baseada em evidência

estética, facebook, nutrição, nutrição esportiva / Por

Acabamos de criar este grupo porque avaliamos que existe um vácuo neste campo, bem como em tantos outros relacionados às ciências do esporte. Em relação à nutrição esportiva em geral e especificamente no Brasil, observamos o seguinte: É um campo em formação, recente, onde entre o “market pull” e a “science push”, o primeiro é

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