This is from the series “using shallow marketable titles” to show there is much more to it than what is shown in these low content articles. I just copied a title that a lot of marketing-successful authors are using to suggest a more critical perspective on the theme of recovery. This is not intended as a […]
5 Ways to Recover from Training – faster (their list and my list) Read More »
As said before, you need to know why you are there, “there” meaning a specific social media, “why” meaning your detailed objectives. It is ok and even healthy to have your friends as “media friends” (the term “contact” is better), but if your chief purpose is professional, then your selection of contacts must reflect that.
Ten social media hints for non-celebrities Read More »
Until about 10 years ago, I was a total noob. Not only in Social Media Marketing. In social media, period. It was already there, but it was for “everybody else”. Lesson 1: you must know why you need or want to have an account with a certain social network. Even if it is not
Social Media: eight Lessons from an ex-noob Read More »
Sponsorship is not about the athlete: it is about the sponsor’s product, service and brand. The truth is that the sport itself doesn’t matter too much. If we are talking about individual sponsorship to an athlete involved in an activity mostly unknown to the public, it should be obvious that the potential sponsor cannot
Individual sports sponsorship in marginal sports – what it takes Read More »
