Late on August 2015, Johnny Vasquez, Powerlifting Watch (PLW) owner, approached me with a proposal: help him with creating content for PLW. He is getting busier and busier with record keeping, ranking systems and other services that PLW provides to the community. Fishing for lifting news was consuming his non-existent spare time. He was very […]
There is treasure everywhere Read More »
This article needs to be contextualized within the themes I have been exploring in sports marketing in general and sponsorship in particular. I have recently claimed that in small economic niches, potential sponsored property has a limited value to the company if traditional property / rights holder / company relationships are observed. I also claimed
The value of neutrality and allegiance Read More »
(“Into the mind of the coach” project – all the interview links) Please tell us something about yourself: where and when were you born and places you lived. Where do you live now? I was born on April 4th, 1980, in Delaware County Memorial Hospital, which is just on the edge of the city of
Into the mind of the coach: Swede Cory Burns Read More »
1. Turn down “sponsorship” offers consisting of two pots of whey against you polluting your social media with their marketing material. The value of social media can be valued through different metrics, but I can assure you you are providing work of much higher value than the product you are receiving 2. Stop accepting discount
Four easy things you can do to improve powerlifting and the sports Read More »
* sponsored property: athletes, coaches, events, etc * sponsoring companies: companies that acquire sponsoring rights to a property through a contract with the “rights holder”. I am especially addressing the small, almost amateur companies who can’t even afford a marketing department Companies: you really need to learn the difference between sponsored property, salesperson, rightsholder and
A note to sponsored property and sponsoring companies Read More »
(“Into the mind of the coach” project – all the interview links) Please tell us something about yourself: where and when were you born and places you lived. Where do you live now? Many people are always intrigued by my name or what it stands for. I get a balance of good reactions and bad
Into the mind of the coach: Lord Elliott Read More »
The other Day I told Hugo (or did he tell me?) that we saw something interesting in you: you take everyone with you. Anyone you have any type of positive relationship with, you drag along. And since your path is the Light side of the Force, you take us all to the light. There are
Marcos’ Chaos, the Sad Tropics and a spring of Hope Read More »
Sometimes I have the impression that some demiurge distributes a fixed amount of existential experience among humans, at any given point. The great majority can’t and won’t handle the minimum. So a few will live for many. Some lives are like the sum of thousands of lives in existential experience – for the good and
Random Sunday: the demiurge, fate, challenges and choices Read More »
As said before, you need to know why you are there, “there” meaning a specific social media, “why” meaning your detailed objectives. It is ok and even healthy to have your friends as “media friends” (the term “contact” is better), but if your chief purpose is professional, then your selection of contacts must reflect that.
Ten social media hints for non-celebrities Read More »
Once a friend of mine told me he had problems with the expression “I’m sorry”. We talked and figured out that came from way back when he was a little kid and his mother made him apologize for something he was convinced was not wrong. His resentment remained with him forever (six decades). His mother,
Random Sunday: about apologizing and inner strength Read More »
